Vodafone Malta has unveiled its retail mobile shop which is the first of its kind in Malta. The mobile shop, which will have the same look and feel of a normal Vodafone retail outlet, will be used to promote the Company's products and services in all localities of Malta and Gozo. The innovative concept of extending Vodafone's retail footprint through a fully fledged mobile shop has been on the cards for a number of months and is based on the concept of reaching out to customers.

"The purpose of having a mobile shop complimenting our retail channel footprint is to reach out to customers rather than waiting for customers to reach us. This innovative concept enables us to take our customer care and portfolio of products and services to the general public in places where they least expect it. We are very excited about this latest addition to Vodafone's retail channel" said Joseph Cuschieri, Head of Commercial at Vodafone Malta. "The mobile shop will be spotted all around Malta and Gozo in the coming months. Besides offering assistance on mobile products and services, the mobile shop will also provide information on Vodafone's Broadband Internet and fixed telephony services."

Through Vodafone's new mobile shop, the public may enquire about top-up vouchers and starter packs, check out the latest selection of mobile phones, ask about Vodafone's Broadband Internet service, and Vodafone's new Knock-Out and Smart+ tariff plans including Wireless Push Email (WPE) and mobile broadband products.

Music lovers will have the opportunity to obtain details about tickets for this summer's hottest music events. Tickets for Joseph Calleja's 'Tribute to Pavarotti' are already available, with special discounts of €10 for Music Jam Club members.

For more information on Vodafone's new mobile shop whereabouts, one may contact Vodafone's Customer Service on 247 for free from one's Vodafone, or on 9999 9247 from any other phone.