Thousands of new subscribers to the BOV Mobile Top-up SMS Service benefited from the 100 Free SMS Offer launched by Bank of Valletta in conjunction with Go Mobile and Vodafone. The free 100 SMS messages were made automatically available to all new subscribers who effected at least one SMS top up during the offer period.

Speaking about the offer, Mr Ray Azzopardi, Executive Head responsible for Multi Channel Banking at Bank of Valletta said, "We are delighted that so many of our customers have chosen this straightforward and instantaneous way of topping up their mobile phone. What makes the BOV Mobile top-up Service via SMS highly attractive is its usefulness in situations where customers run out of credit and are not in a position to purchase a top-up card or cannot top-up online.

Now, many of our customers will also be able to benefit from this feature even when they are on holiday abroad", concluded Mr Azzopardi.

The BOV Mobile Top-Up service is also accessible to all BOV Card Holders via the BOV ATM network at any time.

Further information regarding this service may be obtained from any BOV Branch, the bank's website www.bov.com or by calling the Bank's Customer Service Centre on 21312020.