GO has teamed up with Nature Trust (Malta) and has committed to plant 3,000 trees in a bid to give a helping hand in offsetting Carbon Dioxide emissions. The tree-planting initiative is the second phase of GO's eco-friendly campaign kick started at this year's edition of Earth Garden Festival in Ta' Qali. As a result of an amazing and very positive response on the part of its customers, GO has launched an ambitious project that involves planting thousands of trees in various conservation areas in Malta managed by Nature Trust - starting at the Wied Ghollieqa Nature Reserve, next to the University.

In line with its drive to cut down on the carbon footprint for the common benefit of the local community at large, GO kick started its own campaign aimed at a greener environment for future generations. In an effort to rouse public awareness to the devastating effect of carbon emissions on the environment, GO urged its customers to bring their used top-up cards - mobile, Internet and fixed line - with them to the Earth Garden Festival and deposit them in the recycling box at the GO stand last May. GO pledged to plant a tree for every 5 used-up top-up cards received from its customers to help re-energise the local environment and offset Carbon Dioxide emissions.

GO Chief Executive Officer, David Kay said: "A word of thanks goes to our customers who gave their full support to GO's green initiative at Earth Garden. By working together to plant more trees, we can contribute towards offsetting the effects that Carbon Dioxide has on global warming. Sustainability - now more than ever before - is at the heart of businesses around the world. By integrating environmental demands with sound business performance, we aim to create an expanding circle that benefits a wide range of stakeholders and society at large."

"Our effort at tree-planting underpins GO's commitment to sustainable development and is hugely in keeping with the principles of sound corporate social responsibility," he went on.

GO has always taken its green role very seriously seeking to develop environmental-friendly solutions based on technologies in the various aspects of its business. Web4Me, GO's e-billing service hit the market some years ago as a break-through giving customers the opportunity not just to get their bills online but with great potential to control and manage their payments from the comfort of their homes with a dual-save on time, paper and fuel costs. Meanwhile GO prides itself in alternative high-tech top up mechanisms even with respect to its mobile arm via technologies such as the auto top-up service, My GO - an easy and convenient way to top up the customer's mobile account from the web portal, Smart SIM using the mobile phone to top up there and then, SMS Top-Up, monthly Auto top-up, credit transfer and much more.

During the tree-planting event, Nature Trust President, Vince Attard, thanked GO for its praiseworthy initiative towards contributing to a better environment. He hoped other companies would follow suit and work closely with the major players locally to safeguard the environment for the benefit of present and future generations.