GTA seminar for tourism operators discusses – Gozo, what’s next”
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The Gozo Tourism Association organised a half day seminar – Gozo, what’s next…? Trends and Innovations in the tourism sector – as part of its 20th anniversary celebrations.
This event, which was held this morning at Vini & Caprici, was organised in collaboration with Booking.com and the Malta Tourism Authority.
A presentation was given to the Gozitan tourism establishment operators present on – Why to introduce influencer marketing in a digital marketing campaign, by Mr. Leslie Vella, Chief Officer Strategic Development and Deputy CEO of the Malta Tourism Authority.
Then representatives of booking.com. Ms. Roberta Di Maria, Ms. Alessandra Blank, Ms. Stefania Ditrani and Mr. Marco Giardina shared with those present some interesting data and market trends which are affecting accommodation on Gozo.
An inquisitive question and answer session brought the event to a close, during which Gozitan accommodation operators put forward questions both to booking.com representatives, as well as to the Chief Officer Strategic Development of MTA.
At the beginning of this seminar the participants present were welcomed and addressed by Mr. Paul Scicluna GTA Chairman.