GO has pledged its full support to the National Foster Care Association Malta (NFCAM) and has teamed up with its dedicated team striving to achieve better living conditions for children in residential care.

The company said that in line with its ongoing drive to enhance living standards in the local community, it responded to a call for assistance from NFCAM pledging its full support by way of providing the Association with one of its high-tech services – bulk SMS – that will decisively speed up NFCAM’s communications network with social workers and even foster carers.

Without the sterling work on the part of the NFCAM – in close collaboration with the Fostering Team within Appogg – for many underprivileged children in Malta and Gozo, the hope and dream for a loving new family could never become reality. Working with disadvantaged children over the years has won the team unanimous respect and esteem in the Maltese Islands. Founded well over a decade ago, NFCAM has always done its best to support Maltese foster carers encouraging the families to share experiences and ideas for the full benefit of the children in their care.

In modern society, children put in care are not orphans or children from large poor families – the problem being more complex than that. NFCAM’S work focuses on meeting the comprehensive needs of children compelled to live in care – where their past traumas can be addressed and their future gradually reconstructed with the assistance of the foster families themselves.

“GO is delighted to have the opportunity of giving NFCAM its full support. We sincerely hope that our contribution by way offering them GO Mobile’s Bulk SMS service free of charge will serve to boost up the vast efforts of the NFCAM team towards keeping in contact with its members and social partners. In turn the service will help to improve living conditions for needy youngsters particularly those with social and psychological problems which necessitate professional intervention – problems that are taken up and efficiently tackled by NFCAM,” said Maria Jourdan, GO’s Sponsorships and Corporate Social Responsibility Manager.

“The initiative underpins our strong involvement with the Maltese community. Supporting NFCAM proves that GO is truly committed to the principles of effective corporate social responsibility. Over the past year or so the company has stepped up its drive towards implementing a wide-ranging CSR initiatives that effectively target an improved quality of life for the society in which it operates,” she went on.

During the presentation held at GO’s Head Offices in Marsa, Jason Zerafa, NFCAM President, thanked GO for its support and said that the NFCAM’s success largely depended on the generosity of community-focussed companies like GO. “NFCAM is about caring for children in care – youngsters who are part and parcel of the local community and tomorrow’s generation. We believe that joining forces with various team players nationwide is a shared responsibility that will undoubtedly give local children in care a healthier chance of integrating in the future society of Malta,” he said.

John Rolé, Fostering Team Leader within Appogg and Yasmeen Ariff, NFCAM Public Relations Executive attended the presentation.