Why not promote the `Maltese Islands’ and not just `Visit Malta?’
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Readers Letter – “I receive a lot of promotional material to visit Malta and I see it printed in many ‘invitations’ to Visit Malta or ‘Enjoy Malta.’ All this is well but many countries who are seeking tourists present their Islands (where there are Islands) as a group. ‘Canary Islands’ ‘Caribbean Islands’ ‘Thousand Islands’ ‘Greek Islands’ and so on.
‘The Maltese Islands’ used to be mentioned more than now. I hardly see an ad in the main heading ‘Come visit The Maltese Islands’ Some scholars use the world Archipelago or when Gozo is mentioned they add ‘Malta’s sister Island!’
I would like that ‘The Maltese Islands’ would be presented to the tourist as is, three beautiful Islands and not ‘Come to Malta’ and then surprise… there are two other Islands as an added surprise.”
Photograph by Alain Salvary