Melita launches new channel – Melita More
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Melita more is a brand new channel totally devoted to the most popular TV series around, available as part of the Melita Movies & more entertainment package.
The current Melita movies package will evolve into Melita movies & more with 2 distinct channels, Melita Movies and Melita More.
A targeted programming strategy based on time-bands has been devised to cater for distinct age groups. Transmission starts at 7am with kids’ programming running until 10.15am. The great classics take over between 10.15am and 1pm, followed by Soaps till 2.30pm.
Prime Time kicks-off at 8.30pm on weekdays and 8pm on weekends. Special schedules, including catch-up back-to-back schedules, will run on Saturdays and Sundays for specific themes.
Melita More offers more drama, more kids’ shows, more thrilling action, more sopas and more sci-fi series, at an even lower price. For only €8.99 per month, Melita Movies & More brings the latest and best entertainment, from the biggest movie premieres to TV series in one complete package, at a reduced price.
“We are truly committed to continue delivering a unique experience in home entertainment and communications. Recently, we have initiated a careful process to revamp our existing products to ensure that these suit the lifestyles of our customers and their families. Melita More is Melita’s reply to our customers’ requests,” said Stephen Wright, Melita’s Chief Operations Officer.
A selection of uninterrupted movies has been carefully scheduled around the day on Melita Movies (Channel 801) with new premieres broadcast in advance of any other free-to-air channel.
The brand new Melita More (Channel 802) replaces the current Melita Movies +1, with a programming schedule packed with must-see TV series. The best series will return – Desperate Housewives, 24, Prison Break, Dirty Sexy Money and Entourage – and brand new head-turning series have been scheduled throughout the week including Heroes, Terminator: Sarah Connor Chronicles, My Name is Earl, Greek and Gossip Girl.
The weekend entertainment program guarantees the best family shows ever with the spectacular The Next Best Thing, The Amazing Race, Step It Up and Dance and American Gladiator.
“The previous Melita Movies and Melita Movies +1 have been highly successful in delivering the best Hollywood content straight into our living rooms. Surpassing customers’ expectations is one of our objectives and now it’s time for more!” he added.
“We are proud to offer more of the best content, on two separate channels, at a lower price than our previous movies’ package,” Mr. Wright concluded.
For more information, customers can call Melita on 27 270 270 or visit www.melita.com.