43% of Gozitan tourism establishments said business was good in Q4 – GTA survey
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The Gozo Tourism Association has recently conducted another Quarterly Survey covering July to September 2014 amongst its members, coming from the following sectors: Hotels, self catering accommodation establishments, Restaurants, Diving, transport services, tourist attractions as well as DMCs and tour agencies.
Questions were related to the Gozitan tourist establishments performance during the third Quarter of 2014 in these respective categories.
7.1 % of respondents termed the performance of their establishment during the third quarter of this current year as ‘bad,’ 17.8% declared that their business performance as ‘fair,’ 42.8% stated that their business was ‘good’ while the remaining 32.2% declared that their business performance as ‘very good.’
When asked how their business performed during the third quarter of 2014 when compared to the same quarter of 2013, 14.4% of the respondents classified their business performance as ‘less than last year’s,’ while 42.8% declared that the establishments’ performance was on the same footing of 2013, 42.8% declared that the going for July to September 2014 quarter, was in fact ‘better’ than that from July to September 2014 quarter.
Another issue covered by this survey was connected with the performance of the domestic market within this third quarter of 2014 period. This market has become generally known as a good sustainer of the Gozitan touristic sector and is thus well welcomed by all operators.
This year’s third quarter’s performance was rated as ‘bad’ only by 3.5%, 50.% stated that the performance of the domestic market was ‘fair,’ while 35.7%, declared their establishments’ performance as ‘good.’ The remaining 10.7% reported a very good performance during this third quarter.
In this survey the Gozitan tourism establishments were also asked to rate the effect on their business by the domestic market during the third quarter of 2014, when compared to third quarter of 2013. 75% stated that the effect was on an ‘equal footing’ of last year, while 10.7% rated the effect of the domestic market on their performance as ‘less than same quarter of 2013.’ On the other hand 14.3% of the participating establishments reported the effect of the domestic market on their business was better then last year.
When asked about the foreign market’s effect on this quarter’s performance 10% of participants rated the business performance as ‘bad,’ while 14.3% declared their establishments’ performance as ‘fair’. The foreign market performance was classified as ‘good’ by 57.1% while 17.9% of respondents stated that it was ‘very good.’
The Gozitan tourism establishments were also asked to rate the effect on their business by the foreign market during the third quarter of 2014, when compared to first quarter of 2013. Almost 35.7% stated that the effect was on an ‘equal footing,’ while 46.5% rated the effect of the foreign market on their performance as ‘better than that for 2013’. On the other hand 17.8% termed the effect of the foreign market as ‘less than same quarter of 2013.’
The Gozo Tourism Association members were also asked to assess the revenue generated during the period January to September 2014. 7.3% of survey respondents stated that their business revenue was ‘bad’, 28.5% declared that it was ‘fair,’ 42.8% declared that it was ‘good,’ while 21.4% of the respondents answered that it was ‘very good.’
When the Gozitan tourism establishments were asked to rate the revenue generated during the nine months of 2014, when compared to the same period of 2013, 35.7% stated that the effect was on an ‘equal footing,’ while 50% stated that their performance was ‘better than that for 2013.’ On the other hand 14.2% termed the business generated as ‘less than same period of 2013.’
Finally the GTA members were asked what main factors are currently limiting their business performance. 25% stated that Shortage of employees is limiting their business performance, 35.7% declared that Operating Costs are limiting their business performance, 25% stated that the main cause is Insufficient demand by clients, 10.7% declared that Financial costs is the main cause, while 14.2% of the respondents stated that Administrative Bureaucracy is the main factor.
While thanking its members from all sectors of the tourism industry on Gozo for their encouraging participation in this survey, the Gozo Tourism Association said that it confirms its intention of holding such surveys on quarterly basis in order to get periodical snapshots of prevailing trends within the Gozitan tourism scenario.
Photograph: Paul Scicluna