‘Blog Island Project’ launched: hosting 72 bloggers from 14 countries
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“The tourism sector is a very important pillar of the economy, providing jobs and generating income. The Government places utmost importance in promoting Malta as a top destination.”
Dr Edward Zammit Lewis stated this during the launch of the Blog Island Project, which is going to host about 72 bloggers from 14 countries.
“This is my first address as Tourism Minister. I am glad that the latest NSO statistics published show that the total inbound tourist for February increased by 6.3% when compared with February 2013. The total nights spent in Malta went up by 3.8%,” stated Dr Edward Zammit Lewis.
During this project every blogger will have the opportunity of spending five marvellous days experiencing the beauty of the Maltese Islands and getting acquainted with what is on offer for travellers and tourists.
The aim of this project is to direct journalists or bloggers, experiencing their first ever visit to Malta, to the various attractions that our country provides – mainly history, culture and gastronomy. This in turn will serve as a tool to advertise Malta as one of the top destinations to visit.
“In a bid to increase the digital content available online about Malta’s holiday offer, I would like to thank the Malta Tourism Authority for organising this project and for teaming up with the iambassdor group which is a network of professional bloggers from around the world,” stated the Minister of Tourism.
Since the initial launch of the project on the 1st March, over 600 bloggers have applied to be selected and chosen by the MTA to visit Malta.
The Blog Island Project is going to be split into two phases. The first phase is being held in Spring and the second phase will be held in Autumn. This initiative will get people talking about Malta on social network sites and promote the idea of Malta as a place to visit.
This project is one of a series of initiatives that the MTA is carrying out to promote our country. “The tourism sector is a very important pillar of the economy, providing jobs and generating income. The Government places utmost importance in promoting Malta as a top destination,” concluded the Minister of Tourism.
Commenting on this partnership with iambassador, MTA CEO Mr Josef Formosa Gauci said, “This initiative showed how the MTA has been adjusting its marketing strategy to keep abreast with the changing environment in our source and emerging markets. We are stepping up our promotion to ensure that travel content on Malta is also present on social media and travel blogs, whilst maintaining all the PR activity on traditional media.”