“Public transport is critical for the tourism industry” – MHRA
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The Malta Hotels and Restaurants Association (MHRA) today held a meeting with Arriva during which a frank discussion was held addressing various issues including the summer bus schedule postponement and initiatives which the bus company is undergoing to enhance its service delivery.
Mr Richard Hall, Arriva CEO presented an up-date of the ongoing changes being carried out to reflect the specific needs of the Maltese customers and the tourists that visit our islands.
Mr Hall also emphasised that work is currently being carried out to enhance relations with various stakeholders including Local Councils, NGOs, the social partner organisations and public entities. He also communicated that Arriva will be investing in marketing campaigns that complement national initiatives to promote Malta’s unique identity both locally and abroad.
He also proposed to MHRA that they are willing to promote the ‘Valletta 18’ identity through 10 of their buses.
Mr Zahra, MHRA President welcomed this proposal and stated that MHRA will be fully supporting such initiatives. Also Mr Zahra stated that it is positive news to learn that agreement has now been reached and accordingly the new summer schedule will be launched shortly. Mr Zahra reiterated that an effective and efficient public transport system is one of the critical variables of a successful tourism formula.
Towards this end Mr Zahra and Mr Hall agreed to engage into further collaborative initiatives to ensure that the public transport service keeps improving for the benefit of all.