‘Festa with Infiorita at Gharb’ wins Hidden Gems competition

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'Festa with Infiorita at Gharb' wins Hidden Gems competitionThe Malta Tourism Authority has awarded three photographers for their winning photos which were submitted in the competition entitled ‘Hidden Gems of the Maltese Islands.’

The winner was ‘Festa with Infiorita at Gharb’ by Ted Attard. Second place went to ‘The Redeemer’ by Matthew Vella and third place to ‘Coast Guard’ by Kevin Gatt.

The European Destinations of Excellence are shining examples of sustainable, emerging destinations which are yet to be discovered. The European Commission started the European Destinations of Excellence (EDEN) project back in 2006 with the main aim of showcasing the beautiful diversity of Europe, focusing on special undiscovered destinations which sustain their local culture and traditions.

Malta has been participating in this successful project since its beginning and since then five localities have been awarded the prestigious title, The Hamlet of Santa Lucja in Gozo, Nadur, Gharb, Mellieha and Isla.

In an effort to further promote these designated EDEN localities, the aim of this year’s edition of the project was to raise awareness about both the project and the awarded destinations. This decision was taken after both the European Commission and the awarded destinations felt that a promotional boost was needed. All of the project funds were therefore allocated to promotional activities both on a local and international level.

The photographic competition Hidden Gems of the Maltese Islands was another promotional initiative of the project organised in collaboration with the Malta Institute for Professional Photography (MIPP). The theme of the competition was to showcase these five localities in a creative way, placing emphasis on their authenticity be it a cultural element, the environmental surrounding, or an area that is not traditionally popular with tourists.

The Authority received 132 photos in total. These were judged by a professional panel made up by photography and tourism experts. The top 30 photos are being exhibited in a special exhibition at Auberge D’Italie in Valletta.

The MTA said that this initiative, which links together arts and culture together with tourism and the environment, is a good opportunity to promote both the talent of local artists and the unique characteristics of the EDEN destinations in Malta and Gozo.

The exhibition is currently open for the general public until the 24th May.

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