Harrods is showcasing Gozo and Malta throughout March
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During the month of March, the Maltese islands are being extensively promoted in one of the world’s most renowned department store, Harrods in London. The ambitious promotion, entitled ‘This Is Malta,’ is the initiative of Malta’s High Commissioner in the UK, H.E. Joseph Zammit Tabona, and was taken up by three Maltese government agencies: Malta Enterprise, the Malta Tourism Authority and Finance Malta. The three entities have jointly co-ordinated the Harrods promotion.
All receipts printed at the tills during this month will also be carrying full-colour adverts on the back, promoting Gozo as a destination in its own right and the investment opportunities inherent there.
The display screens throughout the store will also be airing a number of sponsored and/or promotional clips of Malta & Gozo throughout the month of March.
Over and above, the Harrods Store Guide for the month of March also carries full-page advertisements of Malta-based companies and banks, whilst the Harrods magazine March issue, carries a 16 page feature on Malta and Gozo with a foreword by the Prime Minister, Dr. Lawrence Gonzi.
Since this event also coincides with the awarding of the George Cross to the Maltese Island, a replica of the George Cross medal has been put up on display. Another 13 paintings donated by artist Kenneth Zammit Tabona for the Duke of Edinburgh Award are likewise on display,
Moreover, a number of Maltese businesses, banks and other entities have taken the opportunity to organise networking and informative meetings at Harrods during March and take up has been very encouraging.
The support of a number of other entities was also instrumental in the organisation of this event namely Air Malta Plc, The Ministry of Gozo, Malta International Airport plc, HSBC Bank Malta plc, Bank of Valletta plc, Corinthia Group, Hilton Malta, The Xara Palace Relais & Châteaux, Mdina Glass, Grand Harbour Marina and the Malta Experience.