Star-shaped structures to be installed in Gozo and Malta
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A number of installations will be set up by MEUSAC in various localities in Malta and Gozo during the next six months. These installations consist of the construction of 4 giant star-shaped structures that aim to re-invent the modern day billboard and display information relating to projects that have been awarded EU funding, some of which have also obtained funds through MEUSAC’s assistance. The project was launched today at the Valletta Waterfront.
In Gozo, the installations will be set up in St George’s Square and Independence Square (It-Tokk) in Victoria as well as in Marsalforn.
Targeting the largest and widest audience possible, these ‘star’ installations will also be placed in St George’s Square and St John’s Square in Valletta, Tower Road (close to Balluta church) and Tignè Point in Sliema, Baystreet (St Julian’s), M’Skala promenade, M’Xlokk promenade and the University campus.
The stars are more than 5 metres long and 1 metre wide and a little less than 3 metres high and will, therefore, be highly visible to attract the attention of passers-by. The half-sunken star is also animated with a pulsing light at night to give the impression that the installation is glowing. The structures themselves, which are of significant aesthetic value, will also be serving as interactive street furniture having incorporated benches as well as integrated WiFi hotspots.
The structures were designed by 3 University students – Nicolò Bencini, Francesca Camilleri and Jonathan Borg who won a national design competition organised earlier on this year by MEUSAC. The winners were selected by a panel of independent judges.
Parliamentary Secretary for Consumers, Fair Competition, Local Councils and Public Dialogue Chris Said underscored the value of public information dissemination in any communications strategy. ‘Communicating Europe is very difficult. Very often we find that European citizens consider themselves to be far removed from what they perceive to be a centralised bureaucratic institution located in Brussels. Such a misconception cannot be allowed to flourish. In this context, government and institutions such as MEUSAC, are constantly increasing their efforts to ensure that Europe becomes a reality with which people can relate on a daily basis.’
Dr Vanni Xuereb, MEUSAC Head, said that EU funds are contributing significantly to the quality of life of the Maltese people as well as to the conservation and upgrading of the islands’ historical and cultural heritage. It is important, he stated, that people become more aware of what is being done with EU financing because when all we hear about the EU at present is rather negative due to the sovereign debt crisis, it needs to be emphasised that the EU is a positive force for change in our society.
The ‘National Design Competition’ and the ‘Showcasing EU Funds’ project are information measures under the Management Partnership agreement between MEUSAC and the European Commission. This agreement is intended to strengthen cooperation in information and awareness- raising activities aimed at the general public by providing a framework for inter-institutional cooperation between the national authorities, the European Commission and the European Parliament. The operations are implemented by MEUSAC and are funded by the European Commission – DG Communication.