GO supports l-Istrina fund-raising for ninth year running
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For the ninth consecutive year, GO said it has played an active role in the l-Istrina fund-raising campaign held on Saturday the 29th of December 2007. Apart from being the official telecoms provider of l-Istrina, GO offered its full support by waiving all charges relating to the phone-in set up. GO also provided several gifts as prizes for the telethon. Last year, GO waived approximately Lm12,000/€27907 in call charges, which were then passed on as a donation to l-Istrina.
As in previous years, GO kicked off preparations by installing a phone-in system at the Malta Fairs and Conventions Centre (MFCC) in Ta’ Qali, where the event was held for the second year running. The system enabled members of the general public during the fund-raising marathon to pledge their donations via a telephone call to an indicated number.
This year GO supplied a total of 140 telephone lines and again provided back-up technical staff for the l-Istrina 2007 campaign. Besides the 90 donation lines, another 50 lines at the centre were reserved for coordination and logistics of the varied programme drawn up for the event. The donation lines operated on two separate hunting systems with no less than 70 donation lines reserved for incoming Lm5 pledges and 20 lines for Lm10 donations.
The phone-in donation system was installed on GO’s network. For the first time, this year the system was equipped with an interconnection facility which made it accessible to other local fixed operators – besides those functioning on GO’s own network – as well as to all local mobile operators. This year a staggering total of 66,059 calls came in on the l-Istrina communications system set up by GO at the MFCC.
With regards to supporting staff, GO arranged for a team on site during the entire event and at the company’s various exchanges and operations centres around the island.
GO’s Chief Executive Officer, David Kay said: “We are indeed privileged to have the opportunity of working closely with PBS, L-Istrina organisers, the Community Chest Fund and volunteers, towards this worthy cause. Our technical teams – as always – made every effort to guarantee the success of the fund-raising marathon.”
He added: “L-Istrina tops the list of GO’s Corporate Social Responsibility programme. lt is clear that this event is not just any other fund-raising event. L-Istrina is a national event which helps raise awareness about people who are in need and who need a helping hand.”
GO will once again make its own donation which will consist in the waiving of fees due to the company for services rendered during l-Istrina.
From left: Valerie Vella, L-Istrina presenter, Charles Mansueto, GO’s technical coordinator with David Kay, GO CEO and Franco Aloisio, GO’s Head Communications and Public Affairs, donating a cheque to L-Istrina presenter, John Bundy during the event held at the MFCC.