GO launches HD tv trial with movie channel available soon
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GO Malta has said that it has launched a trial for its high-definition (HD) tv service. Currently GO is the first communications company in Malta to already have customers enjoying HD tv over a fibre-to-the-home connection. In addition, in the coming weeks, GO will be launching also its own movie channel.
Details of GO’s HD trial and the future GO movies channel were given by company officials during the launch of HD tv held at GO’s Bay Street outlet. They said that this outlet, together with those in Naxxar, B’Kara and GO’s dealerships Telecom (San Gwann) and Phonebox (Sliema) will be showcasing to the public GO’s HD tv offering. More outlets showcasing HD will be announced in the coming days. Customers wanting to register their interest in GO’s HD tv offering can do so by visiting www.go.com.mt. Those who register online stand a chance of winning a Sony 32” LCD tv screen.
Speaking during the launch of HD tv, GO’s Chief Executive Officer David Kay said, “The gradual roll-out of HD tv is in line with the recent statements made by the company’s Board of Directors that approved the initial phases of an important investment programme which has started this year. Through this investment programme, GO is rolling out Next Generation Networks, in the fixed network through which broadband internet is provided and through which other applications will be provided in the near future, as well as in the mobile network.”
Mr Kay said GO has started deploying a fibre network to the home in conjunction with the wider upgrading of the current network, specifically in the last mile towards the users, with the installation of new cabinets which provide higher internet and data speeds.
“Thanks to the deployment of high-speed fibre networks, we will be able to offer our customers higher data speeds as well as new services such as HD tv,” Mr Kay said.
GO’s Chief Operations Officer Norbert Prihoda said that GO was the first communications and entertainment provider in Malta to launch a new generation of set-top box, called the GO Box+ which is HD-ready.
“The new set-top box, the first of its kind in Malta, has been well received by the market as the company sold hundreds of these boxes over the past months since its launch in December 2009. GO Box+ allows customers to pause and rewind live TV, in addition to record programmes – thanks to an advanced Electronic Programming Guide (EPG),” Mr Prihoda said.
He added that during the trial, GO will be showcasing a selection of HD channels, covering different genres such as entertainment, sports, documentaries, music and others. GO will be obtaining the public’s feedback and reaction on its HD tv offering, in view of an initial commercial launch in selected areas of Malta in Summer.
Meanwhile, Mr Prihoda announced that GO will soon offer its own movie channel: “We expect this move to offer existing customers more value as well as further boost the migration of pay TV customers to GO, following also the announcement that GO won the exclusive rights of the English Premier League and Italian Serie A as from the next football season in August.”
“The GO sports offer was a great success and customers should look out for other offers related to GO sports. We expect more and more customers will switch to GO once the current football season ends,” he said.
Photo shows GO’s Chief Operations Officer, Norbert Prihoda addressing guests during the launch of GO’s HD tv trial.